“It’s not a football club, it’s not artwork, it’s all that at once.” Reads a quote on A.S. Velasca’s website. A club which was founded in 2015 by five like-minded individuals of French and Italian descent. Based in Milan, the club was born of the idea that football is nothing but an art-form. As such the owners have tasked artists to design a piece for the club to wear on their kits throughout the season. The artwork takes the place of where most clubs have a sponsorship blasted across the chest. While their kits are manufactured by Hummel, the artwork designed by Parisian graffiti artist Zevs is brazen to say the least. It features the iconic Nike swoosh transposed over the equally iconic adidas trefoil, all done within Zevs trademark “liquidation” technique. According to a club official Hummel had nothing to do with the design. They merely offered a vibrant canvas.
“Regarding our jerseys, Zevs is showing us disappearance. No more logos just a powerful artwork. In this brand’s world, Zevs superposes two drips in which everything disappear. As in Aikido, the artwork of Zevs is about abandoning the ego; enemy do not exist, we absorb it inside ourselves… to create something new. ” -Wolfgang Natlacen (co-founder)
When words like the above come from one of the owners of the club it is obvious that the clubs identity is crystal clear and executed, from top to bottom. A.S. Velasca are barely two years old and dwell in the bottom realms of Italian football, but with an ethos such as theirs we have a feeling Milan will soon have a third wheel.
For more on the A.S. Velsca kit and story head over to asvelasca.it