In a bid to further the marriage between streetwear sensibilities and soccer aesthetics, Vancouver-based Frankie Collective, a female-focused platform that “take inspiration from ’90s staples and rework vintage garments to push the boundaries of contemporary style,” have teamed up with adidas Canada for a fire collection of customized soccer pieces. As mentioned, the unique pieces see an exploration of soccer and streetwear culture by way of some of our favorite adidas-sponsored clubs – namely Juventus, Real Madrid, Manchester United, and Beyurn Munich – and were made as part of adidas Canada’s recent #TangoLeague held in Toronto. Have a look at Frankie Collective‘s official editorial shot by felice.c0m, featuring Ebhoni Ogarro, Emily Ferguson, and Mercedes Edison aka UNimerce.
Before we all inevitably move on from the still-relevant, design-orientated Nike soccer collabs with Virgil Abloh and Kim Jones, we wanted to present our own effort at showcasing the two well-crafted collections. We come to you with a two-part fashion editorial where we took both collections onto the streets of two different U.S. cities. For Virgil’s Off White pieces, we decided to hit the hometown of the designer himself, Chicago, for a shoot featuring yours truly (they twisted my arm until I agreed to model for this…) as I gallivant about Wicker Park/Bucktown in an attempt to score myself a much-deserved donut, all captured by Turfmapp founder and photographer Trisikh Sanguanbun.
Our Kim Jones shoot, taken by long-standing HYPEBEAST photographer Aaron Miller, takes place in our own city of Los Angeles, where we bring on ex-pro soccer athlete and personal trainer Shawna Gordon, who joins me on the roofs of DownTown LA chasing after that city-synonymous sunset. Both editorials utilize the soccer-focused pieces under a more casual style sensibility, showing how one can wear – or even pair – the pieces off the pitch. Check out both shoots below.
OFF WHITE X NKE IN CHICAGO | THE DONUT HUNT IN WICKER PARK
KIM JONES X NIKE IN LOS ANGELES | WE COULD NEVER REACH THE MOON ANYWAY
adidas Skateboarding recently dropped a campaign that really hit the mark for us. While we orientate ourselves around the game of soccer, we do so through the lens of culture and any of its facets that stems from other forms of creativity. Take skateboarding for example; a sport that prides itself around the culture it has manifested over the years. While there’s an obvious tie with skate and fashion, the same can very easily – if not more – be said with soccer. So when adidas Skateboarding showed up with a campaign that featured its roster of skaters who were tasked with designing their very own soccer kit, needless to say, we were excited.
Seeing as yesterday was the official #GoSkateDay, it was an obvious decision for us to hit Los Angeles’ most iconic skate location, the Venice Beach skate park, to put the skater-designed jerseys to good use. Thanks to our cameraman Ben Higginbotham, along with his team and skaters Chase Lett, Eunice, Destin Thomas and Jeramy Ritchie we’re proud to present our own exclusive video editorial featuring the adidas Skateboarding team designed soccer kits, followed by an accompanying lookbook. Check out the video above and the stills below.