THE BEST LIFESTYLE X SOCCER FASHION COLLABS

We as soccer fans will take anything that draws positive and unique attention to the game, especially attention from those who may connect with fashion but need another outlet to love soccer. Collaborations between brands can open doors for new and exciting products in the fashion world, and collaborations in soccer fashion have taken the game to new heights, and perhaps, more importantly, has expanded fanbases.

Here is a list of some highlights of projects that stood out in recent years. Though I was going to rank them, that became far too difficult. So instead we can just appreciate each for its unique contribution.

LEVI’S X LIVERPOOL FC:

Levi’s recently teamed up with Liverpool FC to add subtle twists on old Levi classics. At the heart of the collection is the 511 slim fit jeans with a twist. The iconic back patch got an upgrade to Liverpool red and this is probably the most noticeable change of all the pieces. My personal favorite is the Sherpa trucker jacket with a small “You’ll Never Walk Alone” hang tag at the base of the neck collar. The entire collection screams classic minimalist – something Levi Strauss Company has built a successful brand around.


SOPHNET. x NIKE:

SOPHNET, the Japanese Streetwear brand, partnered with Nike to create FC Real Bristol. Real Bristol is one of the first imaginary soccer clubs with its own clothing line. The line, since its first drop in 1999, has grown to be quite extensive with over 1,000 items for sale on their website. FC Real Bristol was one of the first of its kind and headlined the imaginary club with “fans” being buyers of the product. Being so new and innovative, it was easy to appreciate.


SUPREME x UMBRO:

Would any collaboration conversation be complete without headmaster Supreme? Before you groan, let’s check out the Umbro and Supreme mashup from 2005. You know… prior to the small logo on a Hanes white T-shirt days. An NYC skateboard label and one of the most prominent soccer brands of all time – two powerhouses to say the least. In 2005, soccer wasn’t exactly on America’s radar but Supreme confirmed (yet again) that they can work with anyone.


YOHJI YAMAMOTO X ADIDAS FOR REAL MADRID:

Probably the most badass idea of all, Yohji Yamamoto, a fashion icon of Japanese streetwear who spearheaded adidas’ Y3 line, designed jerseys for Real Madrid. Prior to this release, there were multiple fashion designers working for soccer clubs but their products stopped at the locker room with sweat suits and club shirts; Yohji’s made it on to the pitch. The kit features a slate grey half bird-half dragon over a black silhouette. Likely the easiest kit to transition from pitch to streetwear.


VIRGIL ABLOH’S OOFF WHITE x NIKE

Rounding out the list with arguably the most prominent fashion collaboration is Virgil Abloh’s “Off White” with Nike. Simply put, taking on a major brand like Nike and recreating over 10 classic silhouettes is a beast in itself. Bring that into the soccer realm and you’ve got streetwear-meets soccer-meets the mainstream audience. Pretty bold move if you ask me. Virgil ran with it and the “Off White” theme has exploded. From foams to Airmaxes and Jordans, to the Mercurial Vapor 360, the signature quotation marks have taken over their own piece of Nike’s dynasty. A collaboration list wouldn’t be complete without it.

ADIDAS X FRANKIE: WOMEN’S STREETWEAR MEETS SOCCER

In a bid to further the marriage between streetwear sensibilities and soccer aesthetics, Vancouver-based Frankie Collective, a female-focused platform that “take inspiration from ’90s staples and rework vintage garments to push the boundaries of contemporary style,” have teamed up with adidas Canada for a fire collection of customized soccer pieces. As mentioned, the unique pieces see an exploration of soccer and streetwear culture by way of some of our favorite adidas-sponsored clubs – namely Juventus, Real Madrid, Manchester United, and Beyurn Munich – and were made as part of adidas Canada’s recent #TangoLeague held in Toronto. Have a look at Frankie Collective‘s official editorial shot by felice.c0m, featuring Ebhoni Ogarro, Emily Ferguson, and Mercedes Edison aka UNimerce.

BBC GOES OUT OF THIS WORLD FOR ITS WC-INSPIRED CAPSULE

Although this year’s World Cup is far behind us, that doesn’t mean we need to forget and move on from the one-in-every-four year event. In fact, all the better to remember its impact to help spur on more culture surrounding the sport. Especially out here in the States, given that we, along with our neighbors Mexico and Canada, will be hosting the global tournament in 2026 following Qatar for 2022 (the first Arab state to host the World Cup). To help keep our soccer spirits up, up and away, we have Billionaire Boys Club: the fashion brand/retailer and brainchild of both Pharrell Williams and BAPE founder NIGO.

For its Summer 2018 NYC-exclusive capsule collection, the premium streetwear label has delivered a vibrant and whimsical array of athletic pieces inspired by the recently passed World Cup. The drop includes a range of silhouettes, from player jerseys to goalie long-sleeves, warm-up suits, short and more. The main attraction for the collection as a whole, however, is it’s diverse and fun designs that features tie-dye, camo, and classic soccer stripes patterning, as well as BBC’s classic space-centric motifs. Details include “7 Mercer” and “212” notes that nods to the brand’s NYC flagship.

To showcase the pieces in use, courtesy of the kind people at Billionaire Boys Club, we decided to explore our own urban landscape for the setting of our original fashion editorial, which you can see throughout. The pieces are currently available at BBC’s NYC flagship store, so be sure to stop by if you’re in the area:

BBC Flagship Store
7 Mercer St, New York, NY 10012

KTTP’S NIKE SHOOT: OFF WHITE IN CHICAGO | KIM JONES IN LA

Before we all inevitably move on from the still-relevant, design-orientated Nike soccer collabs with Virgil Abloh and Kim Jones, we wanted to present our own effort at showcasing the two well-crafted collections. We come to you with a two-part fashion editorial where we took both collections onto the streets of two different U.S. cities. For Virgil’s Off White pieces, we decided to hit the hometown of the designer himself, Chicago, for a shoot featuring yours truly (they twisted my arm until I agreed to model for this…) as I gallivant about Wicker Park/Bucktown in an attempt to score myself a much-deserved donut, all captured by Turfmapp founder and photographer Trisikh Sanguanbun.

Our Kim Jones shoot, taken by long-standing HYPEBEAST photographer Aaron Miller, takes place in our own city of Los Angeles, where we bring on ex-pro soccer athlete and personal trainer Shawna Gordon, who joins me on the roofs of DownTown LA chasing after that city-synonymous sunset. Both editorials utilize the soccer-focused pieces under a more casual style sensibility, showing how one can wear – or even pair – the pieces off the pitch. Check out both shoots below.


OFF WHITE X NKE IN CHICAGO | THE DONUT HUNT IN WICKER PARK


KIM JONES X NIKE IN LOS ANGELES | WE COULD NEVER REACH THE MOON ANYWAY

SOUTH KOREA FOR THE WIN: A SPECIAL STREET STYLE EDITION

Today marked a monumental win for South Korea within the world of soccer, as they beat Germany in today’s match for the World Cup 2018 with a two-nil win! Out here in Los Angeles, a city with the country’s largest Korean population, let me just say, the high energy, pride, and spirit felt throughout simply cannot be put into words. For those of you who are – or were – rooting for Germany, the Korea win comes as an immense blow given that the country is now out of the World Cup…

While we as a media outlet strive to stay as unbiased as we can, we can’t help but share in the joy our Korean brothers and sisters are feeling right now. In a bid to continue Korean pride, we’ve got a special Street Style fashion editorial that highlights Nike Soccer’s official Korea collection, modeled in Downtown Los Angeles by our very own writer Raymond An who is currently out there in Russia doing his own bit of Korea-support – if you haven’t heard about his #followtheflag initiative yet, click here to find out all about it. Donning South Korea’s official Nike 2018 away kit in white, as well as their travel top in black, the editorial also brings out a retro World Cup piece in blue complete with the Korean flag emblem, as well as an official Korea Football Association cap, all styled in street-ready looks. Check out the special South Korea street style editorial throughout.

BOWERY FC’S WORLD CUP CLUBHOUSE AND EXHIBIT

Bowery Football Club is keeping it classic this World Cup. The Manhattan-based group is hosting a pop-up exhibition in Williamsburg, Brooklyn for the duration of the tournament, where you can feast your eyes on beautiful classic kits and watch any of the games on a massive projector screen. Club members Quinn and Carlos were happy to host us for the Switzerland-Serbia game and show us around the former firehouse that they rented out for the four weeks, which comes with a fully stocked bar and a patio out back.

 

Bowery FC teamed up with their partners Lagunitas Ale and Manchester-based Classic Football Shirts, who so graciously supplied the beer and kits, to bring this football idea to fruition. The attention to detail could not be ignored, as the jerseys were arranged by group order for this year’s edition of the World Cup.

Also on display are some of Bowery’s own apparel, my favorites being their Umbro kits and OnlyNY collabs. I have to say, there’s a unique flavor to BFC’s designs; one can tell just by looking at their custom stickers which ooze New York.

One can only feel right at home at the clubhouse thanks to the hospitality of the club members. I even managed to meet a DJ from London who lives in Dubai but was in town for the weekend, which just goes to show how the World Cup and soccer bring the world together, no matter your country of origin or if their team is in the tournament. Shout out again to Quinn and Carlos for having us, and keep up the good work. Bowery Football Club is a true representative of what New York can bring to the playing field.

You can follow Bowery FC on Instagram and Twitter. Their clubhouse exhibit is open for the duration of the World Cup at 411 Kent Avenue in Brooklyn, NY.

THE RIGHT WAY OF BLENDING STREETWEAR WITH SPORTS

PUMA has rolled a fresh new collaborative capsule with Chinatown Market in anticipation of this year’s NBA Draft. Chinatown Market, which is primarily an online retailer of culture-inspired goods, sought to reenergize PUMA’s Basketball division with a set of cheeky graphics that serve as more than just another stock draft tee you would get from a major sportswear retailer. The capsule was sold during a one day pop-up event at PUMA’s Brooklyn HQ (sorry folks).

Among the collection, the long-sleeve tee rocked by draft prospect Deandre Ayton, generated the most buzz, and for good reason. Though not directly related to the world of soccer, the many labels and minds inspired by the beautiful game can take a few notes at what was had by this collaborative collection. It’s true, we all love when a streetwear label crafts a shirt that pays its respects to a classic football kit – whether by using its name in place of a sponsor, using a club’s colors and stripes, or designing a one off crest. But are we really going to keep pretending like its not getting played out after seeing the same formulaic approach time and time again?

Soccer and streetwear will always share a symbiotic relationship, borrowing elements from one another in further propelling each in its own right. What the PUMA x Chinatown Market capsule does right is bring the playfulness of sport back into fray. Labels need to start bringing back the simple emotions and graphic elements we associate to the game. Whether it be a childishly-drawn He-Man nutmegging a hapless Skeletor, or a shirt with a club’s cherished (and perhaps unapologetic) chant displayed in an equally timeless typeface, let’s start paying homage to the vibe we hear and see in the stands and the streets rather than just that of the kit and pitch.

RECAPPING NIKE CHICAGO’S OFF-WHITE ‘MON AMOUR’ EVENT

This past weekend Nike Football and its Chicago office flew us out to The Windy City to experience the official launch of Nike and Off-White’s much coveted ‘Mon Amour’ soccer-inspired collection. If you’re anything like us – which we’re assuming so hence being on this site – you’re already aware of Nike’s fashion-focused, soccer-inspired efforts with two much talked about designers: Virgil Abloh and Kim Jones. While both are connected by way of being fashion designers, as well as the fact that Abloh took over Jones’ Artistic Director position at Louis Vuitton, their respective collection with Nike couldn’t be any more different.

Jones’ “FOOTBALL REIMAGINED” collection takes on a more avant-garde, all-black aesthetic, whereas Abloh’s Off-White effort pulls design language directly from traditional soccer – or rather football – cues. But we’re not here to talk about the story behind both collections again as we’ve done that here, and a closer look at Jones’ collection is soon to come, so today is all about what we experienced while out in Abloh’s home city of Chicago for the ‘Mon Amour’ activation.

To begin, this was my first time in Chicago, and to avoid boring you with a Dear Diary entry on my personal thoughts and comments, I’ll leave you with I fast fell in love with the city. If you’ve been, I’m assuming you have similar sentiments. If not, I’m sure you’ve heard all about how great it is. The food, the people, the convenience… And no this isn’t sponsored by Chi-Town’s tourism board, it just honestly had a great weekend there! Having landed late on Friday night, it was pretty much a hotel room workstation set up for me save for a cheeky whiskey at a local sports bar down the road. Saturday was the main event day, so come the morning, I linked up with our lead photographer Trisikh from Turfmapp, his team and fellow soccer media man Cooper from Eight by Eight magazine.

We headed out to Douglas Park where Nike Chicago had set up a custom soccer field aptly entitled “HOME FIELD,” which took on the design elements we’ve been seeing from the Off-White x Nike soccer campaign. When we got there, the pitch was already scattered with a mix of Chicago’s local influencers, soccer fans, Nike reps and other well-styled individuals that are connected to the scene in some way or another. I had decided to put on the ‘Mon Amour’ long-sleeve jersey that was waiting in my hotel room upon arrival courtesy of Nike, which unintentionally landed me as the impromptu model for the collection for other media outlets.

Slowly but surely, the other guests started getting kitted out in their own ‘Mon Amour’ gear, putting me much more at ease – behind the camera is more my scene. After getting settled amidst tunes from KIDS SEE GHOSTS, Ye’s ye, and Pusha’s DAYTONA among others spun by DJ’s Vic Lloyd and Kid Clay, we were brought over to the Nike jersey custom station in collaboration with THE BRILLIANCE!. This involved picking out your own heat transfer prints, all custom designed specifically for the event, in a bid to come up with your own interpretation of a ‘Mon Amour’ jersey. After the workshop, guests started gathering in pre-determined teams for a 4v4 tournament, with Trisikh – a much better soccer player than myself – jumping in on behalf of KTTP.

The tournament was rapid fire, with a flurry of back and forths from the mix of players (and skills), but all in all, it was a good excuse to flaunt the ‘Mon Amour’ pieces like they were intended: on the pitch. After the tournament, we enjoyed a little bit of downtime before the “HOME FIELD” became open to the public, which naturally attracted a swarm of Nike fans, soccer heads, and honestly anyone at the park with or without a ball to come and kick around on the pristine pitch. All in all, the event was a great way to bring the Off-White x Nike ‘Mon Amour’ collection to life, all within the place that started it all for Abloh’s enthusiasm towards the beautiful game. Have a look at our exclusive visual recap of the event this past weekend, taken by Trisikh and team, then be sure to check back in for our very own on-the-street lookbook editorial featuring pieces from the colleciton.

KTTP RADIO EP. 55 | GUERIILLA FC, CHAMPIONS LEAGUE & BVB

After a two week hiatus Drew chats with founder of Guerrilla FC’s Justin Salhani on the inspiration behind his brand, his thoughts on the World Cup kits, and the ever evolving blend of fashion and lifestyle with the beautiful game. He critiques designs, praises others, and predicts who takes it all in the World Cup this year. The guys also reflect on a multifaceted soccer culture that exists today, the praise it is receiving in the fashion world, and how far branding has come in recent years. Whether you like the boots, the kits, or the lifestyle, the game can reach anyone on any level.

We also recap the rise and fall of Liverpool in the Champions League Final (poor Karius), his opinion on Sergio Ramos’s controversial tackle on Mo Sallah, and what Zidane’s resignation means for Real Madrid moving forward. He also touches on the Dortmund vs. LAFC match that happened here in LA praising the class and respect of the Dortmund players.

You can check it all out below including some photos of Guerrilla FC’s recent releases:

SCOUTING REPORT: LET’S TALK BARCELONA & PSG

Aren’t we tired of talking about Real Madrid and the Champions League finals? Finally, Liverpool gets some of the UCL spotlight that has been dominated by Los Blancos for the past three seasons. Being a Barcelona fan myself, this weekend’s final is not something I am looking forward to. Of course I want Liverpool to snatch it from Madrid, but considering my bad luck in sports this year, I have a feeling the boys in white are going to win it again and I’m going to avoid all soccer forums until the World Cup – I don’t like facing the truth. And being a bitter Barcelona fan, I want to steal the big spotlight from these two teams, especially Madrid, at least for the length of this article. For this week’s Scouting Report, I’ll be covering Nivelcrack’s most recent release of their half-zip pullovers inspired by the colors of Barcelona and PSG.

Overall Design: The design of the two pieces are simple and clean. No graphics are integrated, but the main colors of each club were used to show the inspiration behind each piece. The colors of FC Barcelona are blue and red, which is also why they are known as the Blaugrana meaning blue and deep red in Catalan. The colors of PSG are blue, red, and white, hence the name of the piece is “Tricolor” after the three signature colors of the Parisian club. This is a contrast from the rest of Nivelcrack’s SS18 collection as most pieces from that collection were graphic-heavy. The structure of the pullover featuring the half-zip up to the neck is also a great look in my opinion, where it definitely has its roots in soccer.

Score: 4/5

Functionality: These pullovers are made from 100% polyester and yes you certainly can play on the pitch with these, and I actually recommend it as I’ve done so myself! The quality on these is up there with other tracksuits and tops from other major sporting apparel companies. The reason why tracksuits and athletic tops like these became a fashion trend was not just for its looks, but also how comfortable and practical they were for daily wear. When I first laid my hands on them, they felt rich and thick, but also light enough to not drag you down when you wear them.

Score: 5/5

Uniqueness: When you think of this criteria, you’re looking for something that is different from what’s out there right now in the market. Being a Barcelona fan and maybe from a biased perspective, I had a very positive first impression when I first saw the “Blaugrana” pullover. Not because anything in the design was out of this world, nor because it was something I haven’t seen before, but because it perfectly captured how I would want to represent my club without having to boast about the actual crest of the football club. It had just enough of the Barcelona DNA (shout-out Xavi) for me to want to wear it.

Score: 4/5

Details: The details of both pullovers are in their colors, but not much else. That isn’t necessarily a bad thing as the point of this release was to have the colors be the focus of the overall design, and I think Nivelcrack played their cards right with this one. This is the only way for us to talk about Barcelona and PSG during this time of the month, and I want to thank these two pieces for giving me an opportunity to snatch some of the spotlight from the Madridistas of what would soon be a terrible weekend for me.

Score: 3/5

You can now purchase the Blaugrana and Tricolore Half-zip Pullovers from RBC for US customers or Nivelcrack.