Bowery Football Club is keeping it classic this World Cup. The Manhattan-based group is hosting a pop-up exhibition in Williamsburg, Brooklyn for the duration of the tournament, where you can feast your eyes on beautiful classic kits and watch any of the games on a massive projector screen. Club members Quinn and Carlos were happy to host us for the Switzerland-Serbia game and show us around the former firehouse that they rented out for the four weeks, which comes with a fully stocked bar and a patio out back.
Bowery FC teamed up with their partners Lagunitas Ale and Manchester-based Classic Football Shirts, who so graciously supplied the beer and kits, to bring this football idea to fruition. The attention to detail could not be ignored, as the jerseys were arranged by group order for this year’s edition of the World Cup.
Also on display are some of Bowery’s own apparel, my favorites being their Umbro kits and OnlyNY collabs. I have to say, there’s a unique flavor to BFC’s designs; one can tell just by looking at their custom stickers which ooze New York.
One can only feel right at home at the clubhouse thanks to the hospitality of the club members. I even managed to meet a DJ from London who lives in Dubai but was in town for the weekend, which just goes to show how the World Cup and soccer bring the world together, no matter your country of origin or if their team is in the tournament. Shout out again to Quinn and Carlos for having us, and keep up the good work. Bowery Football Club is a true representative of what New York can bring to the playing field.