ADIDAS NEMEZIZ LAUNCH: LONDON

As you can tell from our social media feeds and slew of content dropping over the past week, we’ve been busy. From Madrid, to Manchester and now to London, for the launch of the adidas Nemeziz. Last night the good people at adidas invited what seemed like hundreds of media, youtubers, freestylers and soccer provocateurs to a massive warehouse for a uniquely grandiose experience. The night started with a raucous introduction courtesy of a montage which briefly went over the tech of the new boot. The festivities commenced with a freestyle exhibition from the F2, a brief Q & A with Jesse Lindgard and Ander Herrera as they displayed their newly won Europa League title, then patrons were set free to walk around the various Nemeziz themed exhibits. Several media outlets were also  able to sit down with Jesse, Timo Werner of Red Bull Leipzig or Hake Çalhanoğlu for more in depth interviews. We had a nice sit down with Timo Werner, keep it locked for more on that in the near future. As you’d expect, there was free beer, wine, food and the night was fittingly capped off by a frenetic performance courtesy of the Panda man himself, Designer.

 

 

 

ADIDAS SOCCER LAUNCHES THE NEMEZIZ

HERE! HERE! Sound the trumpets, roll out the red carpet, call in sick, kiss a loved one or just do whatever it is you do to celebrate a most glorious occasion. Soccers Messi-ah has received a new boot. All joking aside one of the greatest to ever do it has been given an entirely new silo inspired by his genius.

The adidas Nemeziz takes its design cues from the ritual of taping limbs for increased stability and strength. Every inch of the new boot is built for players who heavily rely on agility. The brilliant tech starts with the unique AGILITYBANDAGE which employs super lightweight TORSIONTAPES technology to keep the foot locked down for an unrivaled fit, while a dual-lock collar secures the ankle in place for explosiveness. The new AGILITYKNIT 2.0 interlocking yarn structure provides a soft direct touch and a lightweight adaptable feel.

“Disruption is a part of my game. A player must attempt to make moves that their opponent isn’t expecting and needs to do so as quickly as possible. To be able to do that, you need complete confidence in your boots and the flexibility to move and adjust easily. The design of these boots is perfect for my game.” – Leo Messi

La Pulga will rock the brand new NEMEZIZ this Saturday at the Copa Del Rey final at the Calderon on May 27th.  You will also be able to see the likes of Lindgard, Firmino and Renato Sanches in the upcoming 2017/18 season.

For more on the new adidas Nemeziz  go to adidas.com/us/soccer