Nike should just change it to Air Max Month. All month long the Swoosh has been murdering the game with releases of retros, flyknit reworks and teasers of new things to come, all in the name of the mighty Air Max. Pop ups have sprouted up worldwide serving as part retail space and Air Max Museums, we were invited to a preview of the one in LA this past weekend. As you’d expect, the space was second to none. Featuring various Air Max installations, like a Nike id station, a timeline of the iconic silos lineage and even a runway where attendees could try out and strut in the new Nike Vapor Max. An open bar, delicious hors d’oeuvres and DJ were the cherry on top. There was also a Q and A with two of the twelve designers hand selected by Nike to compete in a worldwide competition in which the winner would see his or her Air Max design manifested into production. Before the night ended people were urged to vote for their favorite design on an onsite photo booth.
For more on the Air Max vote go HERE