Similar to what adidas did last season in using Stormzy to shed some clout and grimey light on their 16/17 kit launch, the Three-Stripes are at it again for 17/18. This time with the likes of Mr. Panda himself, Desiigner and as you’d expect a certain expensive Frenchman by the name of Paul Pogba. Check out the commercial for the adidas Manchester United 2017/18 kit inspired by the early 90s. 

For more on the kit go here




Every now and then we get something that come across our email unsolicited but very poignant. We’ve always been proponents of the female aspect and perspective of the game. While brands and media have been a bit behind, there is finally a tangible movement taking place. Everyday clubs PSG or brands like adidas, NIke and Storelli are creating collections or gear tailor made for women. For us this is long overdue and that’s why were stoked to receive this photo journal of  Fiorentina Women’s FC courtesy of Scott Dukes. Soctt takes us on up-close and intimate journey into grassroots Italian footy from a female perspective. In just their second season in the top flight, Fiorentina Women’s FC won the Serie A title. These ladies deserve some shine. Have a look at the photo journal below.

For more and Fiorentina Women’s FC check out their website HERE   

For more on Scott Dukes check out dukesphotography.com


Straight from the “Why has this never been done before?” files, The Philadelphia Union have absolutely crushed it with their very own rendition of Fresh Prince of Bel Air theme song. MLS teams have really spread their wings this year via social media with mixed reviews. In fact, earlier this year the LA Galaxy were reprimanded by the league for jumping on a viral montage of clips from when Timbers players were caught diving during their game. Enough about all that though, we just hope the video below remains untouched and glorious….Bravo Pilly!   


For years the fans of the 1. FCN have dreamed of a stadium that bears Max Morlock’s name. Many have tried to realize this, but without success. Now, together with Consorsbank, have launched a crowdfunding campaign. If the campaign collects an amount of € 800,000, the Consorsbank will contribute the remaining 2.4 million to make this long pursued dream a reality.

The goal is to give the Nuremberg stadium its name: Max-Morlock Stadium. The campaign is shared with thousands of Club fans, who finally have the opportunity to participate in the realization of this dream. However, it is not just football fans that want to see Max Morlock’s name on the stadium. He was a hero from Franconia, who directed the eyes of the world to the region.

Max Morlock was an icon and a strong supporter of the 1. FCN. During his time with the club he led the team to German Champions in 1948 and 1961, he made the “Miracle of Bern” possible and helped the German football national team in 1954 to the world champion title. His dedication was not only the FCN but also to his hometown, the city of Nuremberg. He remained modest and never changed the club despite numerous lucrative offers. A talented player on the field, a generous person off. It is time for him to receive the respect and appreciation he deserves.

The initiative “Max Gemeinsam” was launched by fans, restaurateurs, politicians, cultural activists, entrepreneurs and local communities together with the Consorsbank. Coming from different corners of the region – or across the world for that matter – and differ in many respects, all are welcomed by one thing: the desire to revamp the Nuremberg stadium into the Max-Morlock stadium. The initiative is not for profit, but has only one goal: to bring people together and support those who desire the Max-Morlock Stadium.

The campaign kicked off on March 31st and is running until May 14th, a total of 45 days and is one of the largest crowdfunding projects in Germany. The movement is now in the final weeks and the community is looking for further support. Based on level of contribution, you will be gifted with a special souvenir that reflects the city, creative community and football culture. 

To contribute to the initiative go HERE 


The good people at Turmapp have officially announced the start of their Street Series Tour. The objective is to uncover existing street soccer scenes in cities across the United States. Qualifiers will be held in 15 cities for 3v3 and 5v5 matches in which the winners will represent the U.S. at the global stage in Europ versus the likes our good friend Edward Van Gils, Séan Garnier, Issy “Hitman” and Soufiane Bencok, to name a few, with Van Gils as the official ambassador. 

City qualifiers will commence in Miami, FL, on April 30 and end with the National Final in Chicago, on August 1, 2017. The champions of the 3v3 will be competing in Manchester, UK, as part of SoccerEx World Street 3’s, while the champions of the 5v5 will be competing in Amsterdam, the Netherlands, against the world’s best Futsal clubs.

Turfmapp is looking to shake things and set this competition apart from others by making the first to promote equality and equity; the first gender-free competition and a non-pay-to-play for qualified underprivileged youths & adults.

The Street Series Tour is currently self-funded, with collaborative help from organizations in the soccer space and without any major sponsors. This is the main driver behind the entry fees needed to jumpstart this project. There is an opportunity for sponsorship at a national level or at an individual city level, where soccer-related businesses can reach out to Turfmapp directly at support@turfmapp.com
At registration enter promo code KTTP for $50 off your registration fee valid through April  24th


Your self-proclaimed second favorite soccer periodical is all set to release their 9th issue. This year marks the 20 year anniversary of the last time the legendary Eric Cantona rocked the red , white and black of Man United. As such, Mundial Magazine has decided to pay homage to the polarizing Frenchman by making him the cover star and focal point of their latest release via ten articles from those closely followed his storied career. Aside from Cantona you can look forward features on Steven Gerrard, Roberto Carlos, Panathanikos Ultras, the greatest Ajax kit ever and the success of bald men in the beautiful game. 

The issue will release with three different covers. One for the newsstand in all his Man United Glory, one for the subscribers in his feisty Marsielle days and a limited cover featuring the brilliant artwork of Man United fan/renowned artist, Stanley Chow. All three can be seen in the featured image above.

To cop Mundial Magazine issue 009 go to: Mundialmag.com 


Just when you think the BOOST technology is everywhere, adidas proves they can incorporate into even more and silos with the new COPA 17.1 Ultra BOOST. Similar to the earlier COPA 17 Tango model with a Copa Mundial-inspired upper these bad boys sit on a midsole made from arguably the most comfortable cushioning system the sneaker game has to offer. Stayed tuned for more info on the drop date for the COPA 17.1 Ultra BOOST. 

Imagery via Sole Collector.


BOOST technology has now, clearly and obviously transcended the world of sneakers.  It’s gone from functional runner, to lifestyle, to snowboarding boot and even latest adidas ACE 17 Purecontrol cleats. So it’s little wonder that artists and designers have taken to the BOOST phenomena for inspiration.

One such artist is Kegan McDaniel. Aside from dabbling in other sneaker inspired concepts with these YEEZY iterations, the man is the creative director for KOSS headphones… Obviously the guy has a knack for fresh ear-wear. The BOOST concept seen below look sleek and completely encapsulate the vibe of adidas’ game changer, hopefully they find some inspiration and make these a reality.

For more of Kegan McDaniel’s work check out his website: Keganmcdaniel.com


Recently UK-based consulting contingent, Brand Finance took on the arduous task of calculating the value of top the 50 soccer clubs on the planet for 2016. Interestingly, the values are calculated using several variables. First by estimating what the owner would pay for use of the brand if it were not already owned. Further, the strength of brand through investment, emotional connection,  commercial performance (which includes matchday plus broadcasting revenue) are all calculated. 

Looking at these lists is always a wild, eye-opening situation, for many reasons. We always hear about “big clubs” but it isn’t always tangible until you see that Man United generated 1.1 billion in 2016. It makes that outlandish Pogba deal  not so outlandish. Another interesting thing to note is that we tend to look at money and translate that into success or titles on the pitch. In the case of Madrid, Barcelona, Bayern, PSG and to some extent Man City or Chelsea this paradigm applies. But when we look at the top 50 overall it proves that value and money don’t always translate to quality football. We learn this courtesy of Newcastle and Villa who don’t even play in the top flight in England. 

Have a look at the top 50 and let us know if there any jaw-dropping stats that jump out at you. Also for more interesting lists outside of footy check out Brandirectory.com




Last weekend Wayne Rooney scored a stunning,  game tying free kick vs Stoke City to surpass Sir Bobby Charlton as Manchester United’s all-time leading goal scorer. It was his 250th for the Red Devils. Alas, soccer is a a fickle game. Arguably no one more than Wazza has been picked apart by a cannibalistic English media and sure, his play has declined over the past 2-3 years, but what remains undeniable is that he is one of the best to ever put on a United and England shirt.

In case you’ve forgotten here is a list of his accolades:

All-time leading goal scorer for England – 53 goals, All-time leading goal scorer for Manchester United – 250 goals, 5 x EPL Titles, 1 x Champions League Title, 1 x FA Cup Title, 3 x English Cup Titles, 1x Club World Cup Title, 5 x Community Shield Titles.

All of these jaw-dropping accolades were achieved with a pair of Total 90’s or Hypervenoms on his feet. As one of Nike’s longtime poster boys, they honored his career and historic feat with a massive banner, draped over the Hotel Football which stands across from Old Traford. It simply says Rooney, with 250 O’s, one for each of his goals.

Have a look at the banner below and have a look at the limited edition Hypervenom’s that paid further homage to Wayne’s record-breaking goal HERE