THE KTTP WORLD CUP WEEK 1 RETROSPECTIVE

Before I start my World Cup week 1 retrospective, I want to thank US Soccer, adidas Football, Fan Duel, and World Soccer Shop for giving KTTP the opportunity to tell its unique perspective on this year’s World Cup in Moscow. The effort of our family at US Soccer is what really kicked this entire opportunity off, and I would be foolish to not give credit to a group of people who took the risk of allowing such a hyper-focused outlet to represent the USA out here in Russia.

Arriving in the country, it was a bit surreal. From media propaganda to the political agendas surrounding the US and Russia relations, my thoughts on the trip to Russia was always one of skepticism. If it wasn’t for soccer, my want to go to Russian was a 0 from a 1-to-100 scale. Jumping on the flight outta LAX, the fact I was heading back to my third World Cup hadn’t hit me yet. Again, the anxiety of Russia was more on my mind than soccer. How would I get around? Was the apartment going to be as pictured? I got my visa, but would it be a struggle to get into the country itself? So many things had run through my head that soccer was the last thing on my mind.

That being said, flying 15 hours with two layovers was possibly the only thing negative I have to say about the trip up to this point. Upon landing in Moscow, the fact that I was here for arguably the biggest sporting event in the world finally hit me. World Cup 2018 had finally arrived. After almost 4 years of KTTP, the World Cup was not just about going to see matches, it was about sharing this beautiful game to the people who will be the future of the sport – through the eyes of culture. Where the casual fan meets the hardcore. A place where Sneakerheads, The Hip Hop community, Artist, and Designers can join in the conversation of the world’s game.

The first week of the World Cup has been no less than amazing off- and for sure on-pitch. Starting out with the Portugal versus Spain match in Sochi, Rich and I had the opportunity to view the game from two very different perspectives. I’m not going to bore you with the details as I am pretty sure you witnessed the greatness that is CR7, but to feel the power and the passion of the fans at that match was on a whole new level. The rivalry that is Portugal versus Spain never seems to disappoint, and on the night of June 15th 2018, it felt like two heavyweight boxers trading haymakers, each one landing at a precise moment but never falling. Diego Costa was a killer that night, along with Nacho and his Golaso, but leave it to Ronaldo to shine, and that he did.

After the trip to Sochi, we worked our way back to HQ in Moscow and prepared for a few days of back-to-back matches. Starting with the Germany versus Mexico match on June 16th. Before I go on, I must say this was the loudest I have ever heard a stadium before. The noise of the crowd was literally deafening. The Mexico fans completely outmatched Germany’s, and the game results seemed to mirror that same situation. Watching Mexico score the lone goal on arguably the best team in the world was a sight to be seen. I don’t know what team besides Mexico that has a fan base willing to pay $15 to $20 USD for a beer and then within seconds throw it up in the air for the love of the country. It’s absolutely mad!!! So when the ball crossed the goal line, the German fans in Moscow where introduced to the special tradition. It showered beer for a good 30 seconds in the area I was sitting in, and the power of the Mexico fanbase never seemed to die. After being a witness to CR7 and his late-game masterpiece, and following that with a massive win by Mexico, I couldn’t help but look forward to what was coming.

On Monday the 18th we had a day off – sorta – where I took advantage of the Nike Football space located in Gorky Park. The new Nike space opened up a day before I arrived with a large crowd and special guest, Ronaldo Lima. The space was a well-designed sports facility with a dedicated half-basketball court, a small sided caged soccer space, and an indoor activation center. Nike spared no expense during the World Cup and created a design studio inside dubbed the NIKE BOX MSK. The studio was on another level. From jerseys, numbers, patches and more, the workshop is set up for pure creativity. Custom cut and sew stations facilitate almost anything you can create made out of a Nike kit top. Working with our Nike help, I secured a spot to produce a special 1-of-1 KTTP kit top. Given the time frame of 2 hours, plenty can be accomplished, and if you are in Moscow and have the time, I highly recommend this experience.

Leading into Tuesday the 19th, I was anticipating getting to check out Spartak stadium, where Poland would face of with Senegal. I had made my way to the stadium earlier in the week to try and get a media ticket to the Argentina versus Iceland match, and was able to get into the tunnel to witness Messi have his PK saved. What a disappointment for Messi, but that’s another topic for another day. Not knowing what I know now, and since I didn’t get to check out the full stadium beforehand, I was more excited to get check out the architectural feat over watching the match, but as you all know, the match turned out to be just as special as the first couple that I had highlighted. As we all are fans of the sport, underdogs always seem to capture the world’s attention. Senegal, with names that most casual fans are not familiar with, faced off against Poland featuring captain and world-class striker Robert Lewandowski. Packed to the max, Spartak stadium was solid in red. Poland came out to represent and they made it known. Not quite at the level of what Mexico had going, Poland still had the stadium super live for the full 90 mins. The Senegal support was few and far between, but I did notice the fans from Senegal were turned up in the little masses that came to support. The match was epic and at the final whistle, the stadium was filled with a special feeling that this World Cup had something amazing happening. This match marked the first African nation win at this year’s World Cup, and as Senegal looks to continue forward, I would suggest keeping an eye on them. Cinderella runs are always amazing to witness.

All this leads me to Wednesday the 20th, attending the Portugal versus Morocco match at Luzhniki Stadium. Portugal is my team this World Cup. If the US had made it then things would be different, but for my entire life, Portugal has been a very close second to the US. Getting to watch them play twice in a 7-day time span was something else for me personally. My father’s side of the family comes from the Azores off the mainland of Portugal, and as much as I want to claim my roots, I just don’t know much about them. Being able to follow a team from a country where my ancestors come from allows me to feel a bit closer to my heritage. It also helps that Cristiano is on a record-breaking pace this World Cup. To that note, CR7 did not disappoint. Putting his 4th goal in with a crazy diving header, the stadium erupted. Packed with what was announced at 78,000 people in attendance, it felt as though the Morocco support outnumbered the Portuguese. Donning the same national colors for both teams, it was hard to tell which support group represented who until a crazy foul had happened or a missed foul occurred. The game, in all honesty, was very ugly and boring, to say the least. After the wild header, Portugal played very uninspiredly, and all they looked to do was pass to Cristiano – no creative play whatsoever. Move to the other side of the ball and you have a team with no striker that had countless opportunities but just couldn’t find that finishing touch. This all played out into an ugly match, but Portugal walked away with 3 points so I was happy.

Capping off a crazy ass week was the opportunity to work with World Soccer Shop for the duration of the World Cup. As “Content Creators,” KTTP has been able to gain field access and stadium access unlike most. I have been able to access areas and see things that a normal fan will never be able to see. It brings out a different feeling being able to be on the inside of the game at the pinnacle of the sporting world’s biggest global event.  Standing in the mixed media zone after the Portugal versus Spain match, I got to watch De Gea a foot away from me, talk about how he made massive mistakes. Pique was within 3 feet of me explaining his thoughts on the draw, Ronaldo briskly walked past my space with a little nod. As much as I can try to explain this in words, nothing can compare to my reality this last week. If anything that I have said sparks your interest, make sure to stay tuned to the website as we will be updating a daily journal for the second half of our trip, follow our IG @kickstothepitch as well, and shoot over to IG handle @wrldsoccershop to get a behind-the-scenes look, as well as our journey through the 2018 World Cup Russia.

THIS WEEKS IG BEST 11

A mere six days ’til the world’s greatest spectacle is upon us. As World Cup fever crescendos into next week’s opening act, soccer’s shakers and movers do what they do. This week our Copa 90 brother Vuj rocks a photo shoot in that wild Naija track-suit, Daniel Nyari slays a cheeky kit illustration from the aforementioned Nigeria collection and Post Malone performs in crispy Gosha jersey. Elsewhere New Balance shows off their stellar new collab with Paul Smith while the good folks at Weird World Cup give us some footy inspired coasters. Check out the rest below…

NP: Post Malone – '92 Explorer

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🎾 x ⚽️ x 🌞

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Detroit Drip 💧 🔥

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@paulsmithdesign x @newbalanceuk

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THIS WEEKS IG BEST 11

On Champions League eve it makes sense for headlines to be dominated by the Super Bowl of soccer. As such we highlight  Emilo Sansolini’s Simpson’s style piece while Voyeurs FC shows us some weird Real Madrid video game art. adidas dropped the ultra-light/built-for sped X18 and Jerome Boateng flexed in the Nike x Off White collab as he looks ahead to the World Cup. Elsewhere Mbappe rocks some fresh new Skepta Air Max’s and JuJu Shuster challenges lil Tay to a “Flex Off” while rocking a crispy white LAFC kit. Here is this weeks Instagram Best 11.

#DREAMGIRL #REALMADRID #VOYEURSFC 💁🏻⚽️

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Tomorrow! #RealMadrid vs #Liverpool – #ChampionsLeague

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Clairefontaine 👍🏽😃 @equipedefrance

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He’s N luv with the ATL 😉 @tpain

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"GETTING READY" for the World Cup Shoutout to my man @virgilabloh 🙌🏾 #Werbung

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THIS WEEKS INSTAGRAM BEST 11

One of my favorite things about this weekly feature is seeing new cultures collide with our beloved beautiful game. Seeing brands like Louis Vuitton create a soccer ball holder for the World Cup makes us all warm and fuzzy inside. We also heavily endorse Kobe Bryant flipping through a World Cup Panini mag and a cheeky illustration of Atletico Madrid players riding Fortnite parachutes to the Europa League trophy. Without further explinations it’s time for another edition of This Weeks Instgram Best 11…

Ronaldo & motorcycle racer Valentino Rossi #italy #Inter

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Atleti knew where to drop…

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TREY WAY 💯💯💯💯💯💯💯💯 @6ix9ine_

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PICKING NIKE’S WINNING DESIGN OF ITS MERCURIAL AIR MAX 270

For awhile it might have seemed like Nike was out of the soccer lifestyle sneaker game. This week, however, we came to find out the American sports giant was simply reloading as it has come back to make the biggest bang yet.

Nike’s Mercurial Heritage collection is something every soccer fan should want to add to their sneaker rotation. To me, the collection is the epitome of what I think of as off-pitch style as Nike is really not trying to reinvent the wheel. Rather than developing an entirely new soccer-inspired shoe as we have seen done over recent years, Nike is simply allowing great soccer designs of the past speak for themselves by transposing them to its successful Air Max 270. This decision proves to be vital as the end product brings with it an already established fan base. On one side you have the cult following around the Air Max line, while on the other you have the multitude of soccer fans and Mercurial lovers specifically that will no doubt rally around the shoe.

Admittedly, this is not the first time we have seen Nike do this. The brand’s most recent foray with iconic Mercurial designs that I can think of was the Air Max Mercurial R9. Unfortunately, the shoe must not have sold so well as it ended up in Nike’s clearance section before I saw posts of the shoes being sold at a heavy discount at stores like Ross or Marshall’s. Bearing all this in mind, it is then understandable to ask what exactly makes this release any different?

The difference of this drop is the entire business plan. Instead of making this a wide release, Nike has opted to use its Nike iD platform to breathe a little bit of exclusivity to this product. In addition to paying a premium price for this exclusivity, consumers also have the benefit of options as Nike has resuscitated some of the most iconic World Cup designs of its Mercurial line over the past 20 years. There a total of five options to choose from. While this selection does not exactly eliminate the likelihood of running into someone with the same Mercurial design, the iD options which are themselves also soccer-inspired do guarantee that you’ll be strutting your love for the beautiful game in a pair of kicks that are uniquely yours, and therefore unlike any other.

Decisions, however, are always difficult. Surely, all of us strive to be like Nelly and just say “I need two pairs so I can get to stomping” in my Air Max 270’s in this case. I don’t know about you, but I am not exactly about that life. For this reason, I’ve stepped in to rank the five designs and share some thoughts that might help you make a more informed decision with whatever pair you decide to go with. I’ll start with my pick for the number fifth spot.

#5: AIR MAX 270 2002 MERCURIAL

All of the Mercurial designs chosen for this collection work off of great colorways. The 2002 inspired Air Max 270 is no different, however, it lacks that blinding radiance I have always associated with its cleat counterpart. The shoe is therefore just too dull and does not do enough justice to its predecessor.

#4: 2006 AIRMAX 270 MERCURIAL

The 2006 inspired edition has one of the least interesting Mercurial designs working against it. That being said, it does benefit from its historical significance as this is the same design worn by Ronaldo at the time he became the World Cup’s all-time leading goal scorer. I’ve always remembered that great step over Ronaldo had in his goal against Ghana, however, this nostalgia is simply not enough to propel this design any further.

#3: 1998 AIR MAX 270 MERCURIAL

The 1998 inspired design is no doubt the most recognizable of all five offerings. Clearly, people connect with this design, otherwise, Nike would not bring it back so often. In this case, however, I just think a more faithful reproduction of the cleat might have benefitted the sneaker significantly. While the positioning of the Swoosh may not have been interchangeable, I do think a stitched on 3-D swoosh much like the one on the cleat itself would have really set this shoe apart from the rest.

#2: 2010 AIR MAX 270 MERCURIAL

Aside from the 1998 edition, the 2010 Mercurial design is one of the more unique. The colors just complement each other so well here and the only reason this shoe does not take the top spot is the simple fact that there is just another shoe to choose from.

#1: 2014 AIR MAX 270 MERCURIAL

The 2014 edition is the most recent of all and does not have all that history associated with all the other Mercurials. The shoe wins simply on aesthetic alone as its bright pink color and enlarged gold swoosh provide those pops that would make any shoe a real head turner. It doesn’t hurt also that these shoes are the one pair that look the most prime for summer.

I am curious to know your stance on my rankings. Make sure to comment below with the pair you’d like to pick up from Nike iD.

Images via Nike.