Soccer, football, the beautiful game – whatever you want to call it – yet again unites those with a passion towards the sport outside of the game itself. Creators of the Game is an ongoing mini-series presented by Red Bull that sees soccer bringing together five different artists, each with their own unique background and style. Featured in the above episode is LA-based artist Joshua Vides, top U.S. soccer freestyler Indi Cowie, Miami hip-hop artist Twelve’len, street photographer Jenny Abrams, and street artist ABSTRK, all of which share in-depth their own personal stories and experience surrounding the game. Hit play to watch the seven and a half minute-long video, then be sure to keep tabs on the channel for more episodes to come.
This past Wednesday night saw the official drafting of The Association, our soccer league in partnership with adidas, that brings together teams led by a roster of our favorite brands and influencers, all of which duke it out on the pitch for fame and glory, and a dope AF trophy designed by the Los Angeles mural legend OG Slick.
We hosted the drafting party at The Association bar – naturally – in downtown LA, with free-flowing booze, street tacos, music spun by DJ Episode, and good banter all around. In addition to the brand reps from all participating teams and the to-be-drafted influencers, the turn out for the event exceeded our expectations, with Kicks to the Pitch‘s friends and family all under one roof getting steadily drunk.
Once everyone was in and loose, the drafting commenced, with each brand all taking turns picking two influencers to join their team. The order was randomly picked with the help of a comically small Bingo-styled ball cage, with the first round of picks to be followed by a second round in the opposite order. There were eight teams in total, with a total pool of 16 influencers that included ex-pro soccer, Olympic medalists, players, models, photographers, TV hosts, Radio networks and fitness gurus.
After an excited two rounds of picks, we’ve landed with the following teams:
Check out our official photo recap taken by The Association’s official photographer Willie Toledo throughout, then be sure to check back in for more upcoming news on The Association!