THIS WEEKS #BESTOFBOTHWORLDS IG POSTS

By now you know the deal, #BestOfBothWorlds is about bringing you into our world through Instagram posts from friends, peers, collaborators and the like-minded. From Red Ribbon Recon’s Rolling Stone X PSG Nike Air Max to the some beer inspired kit’s courtesy of Fokoheala, here is this week #BestOfBothWorld Instagram posts.

Roundup. German players x American beers.

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DFB socks available on our webshop. 🇩🇪 #dfb #germany #fussball #nivelcrack

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Ici c'est Paris. @nikefootball @psg 🏀 ⚽

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My Air Max 97 CR7’s are available exclusively on the Nike SNEAKRS app today! #Airmax #CR7 Go to Nike.com/SNEAKRS

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PSG VS JUVENTUS IN CROSS COUNTRY EA SPORTS FIFA

We’ve been all over the place this summer, from Miami to LA and Boston. With all of the European big dawgs in our backyard for the ICC we’ve taken full advantage and put on some stellar activation. Recently during downtime between exhibitions, we teamed up with EA Sports for a cross country Fifa match between two giants of the game. Paulo Dybala and Giorgio of  Chiellini Juventus took on a Javier Pastore and Angel DiMaria of Paris St. Germain for an epic Fifa session while slinging banter through face time.  

CUSTOM PSG NIKE MAYFLY WOVEN by 3R

Following up the custom PSG x Shoe Gallery Nike Air Max 90 Red Ribbon Recon is at it again. This time limited to 11 pairs, the Nike Mayfly Woven gets a brilliant PSG treatment. Predominantly navy blue, the shoes accents are compromised of yellow straight from the limited edition away kit created for the Parasian Club. The custom kicks are highly limited as mentioned and they are exclusively available at Shoe Gallery Miami. For more on the PSG pop-up space in Miami keep it locked an make sure to check out the custom kicks below.

For more Red Ribbon Recon go HERE     

PSG X SHOE GALLERY AIR MAX 90 BY 3R

The ICC is back in full effect which means we’ve teamed up our family at PSG for another pop-up stateside. After a successful event last year in Los Angeles, we take it to Miami for another pop-up with a bit more fire than its predecessor. While there are several unique and one of a kind collaborative pieces, today we take a look at the custom Nike Air Max 90 PSG by Red Ribbon Recon.

The custom shoe is dominated in that iconic PSG Navy. It features a metallic red chevron design that emulates the new PSG 2017/18 home kit, a pearlescent lamb skin swoosh along with custom PSG badging on the tongue and heel.

“Working with an iconic soccer brand like PSG has been a true privilege and honor. Their willingness to trust me to tell the story of their club through a pair of sneakers is something I greatly appreciate and didn’t take lightly. Seeing the new home jersey with the non-traditional chevron center stripe was something I really liked and wanted to incorporate into the design so I used that element as a main focal point on the mudguards of the Air Max 90. I also wanted to use logos from different eras, specifically from when the Air Max was first released to its modern day crest so I applied those to the tongues and heel pieces. Also, to give the kicks a touch of luxury, the swooshes were changed to a white lamb skin. Lastly, each pair of kicks are outfitted with 3M reflective laces which are inspired by Paris being the “City of Lights.” -Jester aka Red Ribbon Recon. 

The custom Nike Air Max 90 PSG by Red Ribbon Recon are limited to only 24 pairs and available exclusively in store at Shoe Gallery

THE TOP 50 MOST VALUABLE SOCCER BRANDS OF 2016

Recently UK-based consulting contingent, Brand Finance took on the arduous task of calculating the value of top the 50 soccer clubs on the planet for 2016. Interestingly, the values are calculated using several variables. First by estimating what the owner would pay for use of the brand if it were not already owned. Further, the strength of brand through investment, emotional connection,  commercial performance (which includes matchday plus broadcasting revenue) are all calculated. 

Looking at these lists is always a wild, eye-opening situation, for many reasons. We always hear about “big clubs” but it isn’t always tangible until you see that Man United generated 1.1 billion in 2016. It makes that outlandish Pogba deal  not so outlandish. Another interesting thing to note is that we tend to look at money and translate that into success or titles on the pitch. In the case of Madrid, Barcelona, Bayern, PSG and to some extent Man City or Chelsea this paradigm applies. But when we look at the top 50 overall it proves that value and money don’t always translate to quality football. We learn this courtesy of Newcastle and Villa who don’t even play in the top flight in England. 

Have a look at the top 50 and let us know if there any jaw-dropping stats that jump out at you. Also for more interesting lists outside of footy check out Brandirectory.com