CAN THESE OG BRANDS REEMERGE AFTER JORDAN?

So the hype around the PSG x Jordan Brand collab was more than real. What we fail to realize though, or at least what I did initially, was that this is not the first time a brand totally foreign to the world of soccer has come in to stake its own claim. While numerous brands have come and gone before the Jumpman, the overwhelming success of this PSG x Jordan Brand collab has proven that there is obviously more than enough room for other brands besides adidas and Nike. There is clearly and more importantly real opportunity for brands out there right now, especially those with a streetwear heritage, to reinsert themselves back into the spotlight.

What follows is a list of brands I consider prime for a comeback or that I’d simply love to see back in soccer.


FILA

I start off with what is perhaps the biggest longshot, and that is FILA. Here in the United States, FILA has not been hot since the Grant Hill sneaker line. The same can be said about its stint in soccer as its heyday came at about the same time in the late ’90s and early 2000’s. Though the brand is not totally out of soccer as it sponsored some lower league teams in recent years, you start to wonder what sort of splash FILA could make in this new context we now find ourselves in, as well as with a much higher profile club to back it.


REEBOK

Reebok, as we all know, is a Crossfit brand nowadays, but who could forget the fire kits they put out in the not so distant past. This away number worn by Javier Zanetti in the late ’90s is one of the best put out by the brand. I know I can’t be the only one who wouldn’t mind wearing something similar to this with a fresh pair of Reebok DMX’s.


STARTER

Starter is another brand with a streetwear past to make a foray into soccer. Only a few years ago, the brand kitted out Oxford United, a team from the lower tiers of English football. While its design for the club’s home kit is not something that immediately grabs my attention, Starter still has an unshakeable nostalgia tied to it. There is definitely much for the brand to capitalize on, which is why I’d love to see some soccer club partner with Starter on some sort of apparel line at the very least.


CHAMPION

Rounding out the list is Champion, the brand I consider to have the most potential of all. Unlike all of the brands profiled just now, Champion is the only brand to still have considerable cultural relevance in the present day. Most of us might remember Champion in its time outfitting Parma. As those kits are still very sought after, I can’t help but wonder why the brand has yet to stage a comeback in soccer.


I hold out hope that some, if not all, of these brands will make their triumphant return. The timing just seems right as soccer now has the type of consumer that appreciates the allure of a brand with both a sport and streetwear past. Make sure to let me know your own thoughts on this topic in the comments below.

OP ED | PSG x JORDAN: MORE THAN PRODUCT

So it has been two days since the reveal and then subsequent release of the highly rumored and anticipated PSG x Jordan Brand collection. The day the collection was revealed, I wrote down my thoughts on how I felt the collection was the culmination of everything we have been speaking about at KTTP for the past few years.

This drop of products holds a bit more weight to me than I think most will realize. While I didn’t have any hand in the creation of it, I feel like I did. I have been grinding for the past almost 4 years with my KTTP family, pushing the conversation about sneaker culture colliding with the game of soccer, a conversation that not too many were having. Yes, at the end of the day it’s just product, but what you have to understand is that this collection is the realization and picture of what I have dedicated most of every waking moment of my life to for the last few years talking about, pushing and creating around.

To see the Jumpman logo OFFICIALLY paired with a major soccer team (not just a player) is the embodiment of Sneakers (kicks) meeting Soccer. To see the conversation we helped start come round to this point in such a short time is dope. This is what we have BEEN talking about, this is what we SAW coming… Make no mistake this collection is Kicks to the Pitch and I look forward to seeing what is next and where it goes from here.

Ok, so now that the dust has settled, you know how I feel about it, the collection has dropped (most of it), and our wallets/bank accounts are empty, let’s take a second to appreciate the depth of the range that was released and/or what’s to come. The pieces that really stand out to me are pretty much anything that has the oversized PSG x Jordan logo on the back. For example the Coaches Jacket, Black Tee shirt and Long Sleeve Crewneck Sweater. Of course, you can’t overlook the Jordan 5s, the Jordan 1s dropping in Oct, the mercurial 360s and Phantom VSNs donning the Jumpman on the heel and the special edition Champions league home and away third kits. When PSG steps on the field this coming week with Jumpman logo on their chest, it will definitely mark a moment in both soccer and sneaker culture history.

Be sure to head over to World Soccer Shop where you can still get your hands on some of the collection.

 

INITIAL THOUGHTS ON THE IMPENDING PSG X JORDAN COLLAB

It is obviously no secret: PSG and Jordan Brand as we all know have linked up for an extensive soccer and lifestyle collection and the day to finally see all of it is only getting nearer. Before that day comes though, I thought it best to share my initial outlook on such a collaboration in order to spark conversation that perhaps reveals the same concerns I may have as well as all the possibilities others may see that I am overlooking.

To begin, I am not surprised that such a collaboration has come about. In recent years, Jordan Brand has made moves to distinguish itself as more than just a basketball brand. In college football here in the United States, Jordan brand now outfits some of the most recognized programs such as the University of Michigan, University of Florida, and Oklahoma. The heart of this partnership is recruitment. A relationship with Jordan brand allows a school to attract the best prospects in the country while at same time maintain the cultural relevance of the Jumpman.

If our memory serves us right, this will not be Jordan brand’s first foray into soccer. Just two years ago, Jordan brand linked up with Neymar for the NJR x Jordan Collection. The project featured a Bred Brazil jersey but was highlighted by Hypervenom boots inspired by the iconic Jordan 5. At the time, and still to this day, I saw this collection as a more logical collaboration. Numerous athletes both in the baseball and football world had already taken their love of J’s on to the field with unique cleats, and most recently we now even have Kyrie Irving bringing a new spark back to the Nike SB Dunks with his latest special edition Lobster Kyrie IV’s.

The concerns I have with this Jordan collaboration, therefore, lie more on the apparel side. On the lifestyle side, I am intrigued by the strong pieces already revealed by the likes of Justin Timberlake and Travis Scott. Both are items I would pick up in an instant, especially the basketball jersey worn by Scott which takes a clever spin to the Paris branding. It is only as we move to the pitch offerings that I become more apprehensive of this partnership. Initially, I fell in the same camp as the soccer purists who thought it absurd for a brand with a man holding a basketball to grace the likes of a soccer jersey. It seems awkward no doubt, but essentially it’s something I can get over because I do think that there can be a place for Jordan brand in the world of soccer.

What I hope took place in those meetings between PSG and Jordan execs is therefore a real discussion on what Jordan can offer to kit design. From what I have seen in the past, Jordan brand has made little effort to distinguish itself from its parent company, Nike. Both the Jumpman and swoosh seem interchangeable which leads to my next point. If this collection is simply about brand recognition or “corporate theater” as Paul Lukas has referred to past Jordan collabs, then this partnership will be somewhat of a disappointment as well as a missed opportunity to take this growing soccer culture past the hype and into new frontiers with real possibilities.

NIGEL SYLVESTER VISITS PSG & MORE IN LATEST ‘GO’ VIDEO

Pro BMX rider Nigel Sylvester continues his ‘GO’ campaign, a point-of-view video series that sees the Queens, NYC-native traverse the globe, hitting up spots synonymous with all facets of creativity, from music to art to sports and then some. For his 5th installment, Sylvester travels from the foggy city of London town to the romantic city of Paris, all the while stopping off at a number of hot spots including Pompidou Centre, Somerset House, Parc des Princes, Pigalle Basketball Court, and Thorpe Park. We’re also happy to admit that we played a small part in getting all this set up by helping connect the BMX pro with PSG, which set the ball rolling for his latest captured adventure. So without further ado, hit play in the video above to enjoy the full Nigel Sylvester’s ‘GO – London to Paris’ video.

Images by Harrison Boyce

SCOUTING REPORT: LET’S TALK BARCELONA & PSG

Aren’t we tired of talking about Real Madrid and the Champions League finals? Finally, Liverpool gets some of the UCL spotlight that has been dominated by Los Blancos for the past three seasons. Being a Barcelona fan myself, this weekend’s final is not something I am looking forward to. Of course I want Liverpool to snatch it from Madrid, but considering my bad luck in sports this year, I have a feeling the boys in white are going to win it again and I’m going to avoid all soccer forums until the World Cup – I don’t like facing the truth. And being a bitter Barcelona fan, I want to steal the big spotlight from these two teams, especially Madrid, at least for the length of this article. For this week’s Scouting Report, I’ll be covering Nivelcrack’s most recent release of their half-zip pullovers inspired by the colors of Barcelona and PSG.

Overall Design: The design of the two pieces are simple and clean. No graphics are integrated, but the main colors of each club were used to show the inspiration behind each piece. The colors of FC Barcelona are blue and red, which is also why they are known as the Blaugrana meaning blue and deep red in Catalan. The colors of PSG are blue, red, and white, hence the name of the piece is “Tricolor” after the three signature colors of the Parisian club. This is a contrast from the rest of Nivelcrack’s SS18 collection as most pieces from that collection were graphic-heavy. The structure of the pullover featuring the half-zip up to the neck is also a great look in my opinion, where it definitely has its roots in soccer.

Score: 4/5

Functionality: These pullovers are made from 100% polyester and yes you certainly can play on the pitch with these, and I actually recommend it as I’ve done so myself! The quality on these is up there with other tracksuits and tops from other major sporting apparel companies. The reason why tracksuits and athletic tops like these became a fashion trend was not just for its looks, but also how comfortable and practical they were for daily wear. When I first laid my hands on them, they felt rich and thick, but also light enough to not drag you down when you wear them.

Score: 5/5

Uniqueness: When you think of this criteria, you’re looking for something that is different from what’s out there right now in the market. Being a Barcelona fan and maybe from a biased perspective, I had a very positive first impression when I first saw the “Blaugrana” pullover. Not because anything in the design was out of this world, nor because it was something I haven’t seen before, but because it perfectly captured how I would want to represent my club without having to boast about the actual crest of the football club. It had just enough of the Barcelona DNA (shout-out Xavi) for me to want to wear it.

Score: 4/5

Details: The details of both pullovers are in their colors, but not much else. That isn’t necessarily a bad thing as the point of this release was to have the colors be the focus of the overall design, and I think Nivelcrack played their cards right with this one. This is the only way for us to talk about Barcelona and PSG during this time of the month, and I want to thank these two pieces for giving me an opportunity to snatch some of the spotlight from the Madridistas of what would soon be a terrible weekend for me.

Score: 3/5

You can now purchase the Blaugrana and Tricolore Half-zip Pullovers from RBC for US customers or Nivelcrack.

KITS FOR DAYS: OUR PICKS & PASSES ON RECENT KIT DROPS

With most of our attention in the next few weeks shifting to the World Cup, some of the biggest clubs are adamant that we don’t forget about them. This past week provided us with a bevy of kit releases so it is only natural that I feel the need to share my thoughts on some of the hits and misses, which I might either pick up or pass up in the hopes of one day being able to say “I got kits for days.”

MANCHESTER UNITED

I’ve started the recap off with one of the strongest showings of the week courtesy of Manchester United. The color choice from adidas is one of the best they’ve put out since taking over from Nike. The shades of blue are the perfect touch of modern for a jersey that is ironically historically inspired by United’s 1968 European Cup victory. The biggest win for this jersey specifically, however, is how more palatable it has made the usually off-putting Chevrolet sponsor logo.


MANCHESTER CITY

From a strong showing, we move on to a release that leaves us wanting a little more. In typical fashion, Manchester City is afraid to rock its boat when it comes to its home kit. Its jersey is essentially another simple design with only one feature working for it. That is, of course, the button collar previously seen on the France home jersey which adds just a nice touch of class to an otherwise less than unique design.


ROMA

Roma has been as conservative as Manchester City with its home look. This year, however, seems to be the exception as Roma present a chainmail print jersey inspired by Roman gladiators. This is a look I can definitely vibe with considering it makes me think of one of my favorite movies. That being said, this alone is not enough to sell me on the design. Funnily enough, I wish Roma had won some competition this year such as the Coppa Italia or the league, as an additional badge or some sort of additional sleeve detail would make this shirt slightly more interesting.


CHELSEA

Chelsea’s jersey is another design that I consider a step in the right direction despite the fact that it does not completely win me over. While I like Nike’s modern touch on a classic soccer look through its unique take on the jersey’s red and white horizontal stripes, I still keep thinking the best accent color for a Chelsea jersey should always be gold. Those who remember Chelsea’s 2005 Umbro design or even its 2008 adidas home jersey will know exactly what I am talking about.


PSG

PSG is a team I have come to hold high expectations. Their new home jersey, however, is not as innovative as I would have hoped as PSG has merely integrated the sleeve detail of Nike’s Vapor template into the central band of its signature and traditional look. Do not get me wrong though, as I still consider this a solid look. Recent years have taught me to hold on to my money until I have seen all PSG has to offer as either the team’s away or more likely third jersey will be sure to blow me away.


BAYERN MUNICH

It is only right that I finish off this recap with one of the best reveals of this week. This honor goes to Bayern Munich who presented a design that continues with the retro aesthetic we have already seen from adidas. In this design, what needs to be stressed is the fact that Bayern has not recycled some old design, but instead presents a print that is uniquely theirs through an abstract take on the diamonds of the Bavarian flag and the M’s of Bayern’s well known “Mia San Mia” phrase. Just short of perfect, this jersey lacks simply a navy collar which might have provided a better balance for the navy sleeve cuffs.


Yes, I am critical even of the best designs. You probably are too so make sure to comment below and share your own thoughts on the jerseys presented this past week that you’ll be looking to add to your own collection.

THIS WEEKS INSTAGRAM BEST 11

As most major leagues across the planet wind down, brands/teams are quick to get the jump on next years kit releases. Man United, City, Bayern, Roma, PSG and others have already unveiled some of their 18/19 offerings with many more sure to follow suit. From jerseys to boots, soccers biggest keep it moving in time for the World Cup as Nike drop the “Just Do It” collection and New Balance release the pristine “Otruska Pack”. Elsewhere Waka Flocka hangs out with Edgar Davids for an Atlanta United match and Sergio Ramos flexes his Off White Vapormax’s.

So that was El Clasico 🍿

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Coming soon

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