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In this three-part special report, we delve into what’s happening with soccer in Atlanta. We take a look at the game in the A through the eye of influential people in the worlds of sneakers, art, music, and fashion. Soccer is reaching into areas in Atlanta that it never has before, and the culture that is growing in the city is something different than what has been seen up until this point in the US.
When you see soccer pitches at the metro station, hip-hop icons in the stands, 70,000+ fans in those stands, and a fan base that reflects what is arguably the “blackest city in America”; the soccer culture on and off the pitch in ATL is unique to the Dirty South. It is only fitting that the team took care of business and brought home the cup.
Neon lights, banging beats, party people and little sleep; some of the many things that typify the legendary city of Miami. Despite the often care-free, show-up late attitude of this South Florida community (the 2013 NBA Finals… yeah we’re still laughing), Miami is also a major sports city. From the undefeated 1972 Miami Dolphins and legendary quarterback Dan Marino to showcasing LeBron James in his back-to-back reign of terrorizing the league, Miami has given the nation timeless moments in the ether of sports history.
Enter David Beckham, a sportsman and cultural icon in himself. Having long sought his stamp on the managerial side of soccer, Becks has finally been granted Club Internacional de Fútbol Miami, the newest expansion team to the MLS. Inter Miami C.F. for short, already has the internet trolling, but aside from the name, which yes, could be slightly more creative, the design and inspiration is on point.
Going back and forth over what truly embodies Miami, Beckham aimed to represent the great Southern American influence that has come to embody the city. Though minimal in its presentation, each element in the crest reflects a different but unifying aspect; for example, the herons who are both inhabitants of the city and animals that migrate from Alaska as far as the coasts of Brazil, represent the many migrant communities that have made Miami their own. The eclipse in the middle showcases the day-and-night attitude that is ever-present throughout the city along with the ring around the crest that brings together the city’s inclusive nature. To cap it off, the pink and black color palette reflects the pristine views of Miami’s iconic sunrises.
Designed by DoubleDay and Cartwright’s Kimou Meyer (aka Grotesk), the club badge
beautifully blends Miami’s cultural pastiche in a clean graphic direction that serves as a great step forward for the rest of the MLS to follow. No stranger to the world of sports, Grotesk operates the vastly popular Victory Journal and states that the design process for Inter Miami took a long three years to bring into fruition.
In the studio this week Drew connects with Ben from Bumpy Pitch and our own Rich Gordon to talk about our collaboration, The Association, a pioneer event of its kind. Major influencers and brands within the soccer community draft teams and play pickup soccer every Thursday night amidst a taco stand and open bar in Los Angeles. The Association is pushing the culture through influential brands and artists in and around the game.
Each week brands take turns with an art instalation of their choosing that best showcases their talents and what they are all about. The guys mull over the process of establishing such an event and the numerous hurdles they battled trying to get it up and running. To check out more about it, visit The Association LA.
They also debate Wayne Rooney signing with DC United and what this could mean for the MLS moving forward. Are they bringing on Rooney in hopes he can spark some excitement back into DC United? Is he thinking MLS is a retirement league?
Google “ocean plastic” and you’ll be taken down a disturbing wormhole of images of whales that starved and died from plastic ingestion, trash-riddled waves, and something called the Great Pacific Garbage Patch. You don’t have to be an internet sleuth to figure out that plastic pollution in the oceans is a serious problem. Parley for the Oceans is looking for ways to combat the problems facing our oceans. From their website, “Parley is the space where creators, thinkers, and leaders come together to raise awareness for the beauty and fragility of our oceans and collaborate on projects that can end their destruction.”
Parley for the Oceans is looking for ways to combat the problems facing our oceans. From their website, “Parley is the space where creators, thinkers, and leaders come together to raise awareness for the beauty and fragility of our oceans and collaborate on projects that can end their destruction.”
Parley has already partnered with adidas on a number of sneakers made from repurposed ocean plastic and even collaborated with MLS last year creating kits for four clubs made from technical yarns using Parley Ocean Plastic.
This year MLS and adidas link up with Parley once again just in time for Earth Day with an even more expansive collab. This year’s partnership, in conjunction with MLS WORKS Greener Goals, is part of the League-wide efforts on and off the field to highlight MLS’ commitment to environmental sustainability. All 23 teams will feature the adidas’ MLS Parley kits during Earth Day weekend, Friday, April 20 through Sunday, April 22. The 2018 edition comes in two colorways, non-dye and carbon, differentiating the two teams in each game.
This year’s kits maintain the classy, muted color palette employed in last year’s models. The subtle colorways devoid of major design embellishments that will be seen on all of the kits worn by MLS squads this weekend bring a sense of unity. For this weekend the attention will be shifted from individual design elements putting the focus on Parley and the great work they are doing. An added bonus of the understated kits is their accessibility and extreme wearability. It is easy to rock a gray or white shirt with pretty much any fit. Picking up the Parley kit of your favorite club is a way to keep it clean, both in terms of style and your impact on the ocean.
We applaud the work adidas has done with Parley and continues to do. Hopefully, as technology advances, we will see Parley Ocean Plastic used in more and more products. There seems to be no shortage of supply of plastic in our waters that can be repurposed for something positive. Make sure to catch an MLS match this weekend and see your favorite players rocking their environmentally conscious threads. Head over to mlsstore.comto get a Parley x MLS kit.