SOCCER FROM THEIR PERSPECTIVE W/ SOCCERGRLPROBS

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What started as a side project among three friends in college, SoccerGrlProbs has grown into a cultural phenomenon for women’s soccer. Started by Shannon Fay, Carly Beyar and Alanna Locast, SoccerGrlProbs was first started in 2011 during their collegiate soccer preseason. What originally started by sharing tweets that every female soccer player could relate to, quickly turned into much more as they struck a cord that resonated with their core audience. Within a couple of weeks of launching their Twitter page, Soccer GrlProbs was racking up thousands of fans and they were being inundated with requests for videos. Capturing on the trend at the time of such videos as “Sh*t Girls Say”, Carly, Alana and Shannon set out to create their own video aptly titled “Sh*t Soccer Girls Say.” You can see the video here.

They shot this video on an iPad, put it up on YouTube, and the next day the video already had one million views. Clearly the video resonated with people as it was relatable, hilarious and authentic to who the girls are. Their online presence was growing, their fanbase exploding and demand for all things SoccerGrlProbs related was only growing.

Fan requests continued to roll in for more content as well as merchandise. SGP decided to take three funny tweets that they had put out and turn those into t-shirts. Once again demand was strong and the shirts sold out in five hours. Everything that SGP did was working as it struck a chord with a niche group of women which helped to create a strong sense of community among global lady ballers.

Since 2011 (and that first video in 2012) SGP has continued growing their brand and their following and it works so well because they know exactly who they are, their fans know who they are and their success is proof that authenticity matters most. Whether sharing content, telling stories or selling product. Being true to who you are matters.

I’ve seen firsthand the support they have and the passion that their fans have for them and what they do. Years ago we were in a suite in a stadium watching a game. They had tweeted out that they were at the game and within minutes there were close to 100 young soccer players standing outside the door waiting to meet them. This is what SGP means to female soccer players and it is incredible to see what they have built. And even though they are eight years in the game, it feels very much like this is just the beginning for what is to come.

With the Women’s World Cup taking place right now, SGP finds themselves in France doing what they do best. Creating content, meeting new people, sharing their love of the sport and being ambassadors for the women’s game. They were also recently featured on the Fox segment “She’s Next” in which they talked about how girls can exceed beyond the field when they stay in sports.

And that is an important part of this story. Their desire to empower young girls, to show what is possible on and off the field all while helping to grow the sport. When asked what more can be done to help women’s soccer grow in the US, they answered quickly and decisively. They want more people to support the NWSL. The support that is shown during the Women’s World Cup is great, but they want to see more being done daily with fans getting out and supporting the league, the players and their favorite teams. They know that to grow women’s soccer in the US requires daily support and engagement from fans around the country. That kind of daily involvement is exactly what we see from SGP and they are the leaders in helping to not only grow the sport, but to help young female soccer players drive for greatness and achieve their dreams.

Follow SoccerGrlProbs:

YouTube – SoccerGrlProbsVids
IG – SoccerGrlProbs

And their latest endeavor, Sh*t Soccer Girls say Podcast where they talk all things soccer and life on and off the pitch. – Check it out on iTunes here.

 

Photoshoot Cred: @thomvsfrs

 

THIS WEKS IG BEST 11

It is finally upon us, the greatest spectacle in the world. If you’re sleep schedule isn’t a mess then we cant be friends. As you’d expect this week’s list is dominated by all things World Cup and obviously the next 4 will be much of the same. This week we look at amazing art work from our Korean brochacho @fenomoeno_art, Gosha’s World Cup release, a cage pitch in France gets a Zizou treatment and the Nigerian Super Eagles continue to be the sauciest squad on the planet. Here is this weeks Instagram Best 11…

What a boring game that was. PORTUGAL VS SPAIN for @copa90 ⚽

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#soccervibes @zidane x @adidasfootball

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THIS WEEKS IG BEST 11

A mere six days ’til the world’s greatest spectacle is upon us. As World Cup fever crescendos into next week’s opening act, soccer’s shakers and movers do what they do. This week our Copa 90 brother Vuj rocks a photo shoot in that wild Naija track-suit, Daniel Nyari slays a cheeky kit illustration from the aforementioned Nigeria collection and Post Malone performs in crispy Gosha jersey. Elsewhere New Balance shows off their stellar new collab with Paul Smith while the good folks at Weird World Cup give us some footy inspired coasters. Check out the rest below…

NP: Post Malone – '92 Explorer

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🎾 x ⚽️ x 🌞

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Detroit Drip 💧 🔥

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@paulsmithdesign x @newbalanceuk

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THIS WEKS IG BEST 11

The Naija kits took the world by storm today and rightfully so. We’ve said our peace on them and turn our attention to other inspiring gems from the beautiful game. This week sees Nivelcrack drop their Red Devils collection, while the Football Gal shows off her brilliant embroidery work on a throwback Arsenal kit. Puma follow the wave by dropping a lifestyle look-book for the new Italy kits, Trevor Noah visits Kiev for the UCL Final and Usain Bolt trains in the new Puma “Illuminate” pack for a training session in Norway.

Bucket list… #championsleague #championsleaguefinal #blessed

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– 🇯🇵 @mundialjpn 💎

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Azzuri 🇮🇹 . #italia #puma #calcio

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Post-season. ☀️⚽️ Thursday 🚨

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Usain Bolt in training with Norwegian side Stromsgodset ⚡

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The Arsenal.

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THIS WEEKS INSTAGRAM BEST 11

One of my favorite things about this weekly feature is seeing new cultures collide with our beloved beautiful game. Seeing brands like Louis Vuitton create a soccer ball holder for the World Cup makes us all warm and fuzzy inside. We also heavily endorse Kobe Bryant flipping through a World Cup Panini mag and a cheeky illustration of Atletico Madrid players riding Fortnite parachutes to the Europa League trophy. Without further explinations it’s time for another edition of This Weeks Instgram Best 11…

Ronaldo & motorcycle racer Valentino Rossi #italy #Inter

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Atleti knew where to drop…

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TREY WAY 💯💯💯💯💯💯💯💯 @6ix9ine_

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THIS WEEKS INSTAGRAM BEST 11

As most major leagues across the planet wind down, brands/teams are quick to get the jump on next years kit releases. Man United, City, Bayern, Roma, PSG and others have already unveiled some of their 18/19 offerings with many more sure to follow suit. From jerseys to boots, soccers biggest keep it moving in time for the World Cup as Nike drop the “Just Do It” collection and New Balance release the pristine “Otruska Pack”. Elsewhere Waka Flocka hangs out with Edgar Davids for an Atlanta United match and Sergio Ramos flexes his Off White Vapormax’s.

So that was El Clasico 🍿

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🕶 👟👟🕶 #offwhitexnike

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🤙🏼

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Coming soon

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THIS WEEKS INSTAGRAM BEST 11

As we crescendo into a World Cup summer, the inspiration and culture continues to grew like never before. Mo Salah’s set the Champions League ablaze, while Nike was busy with the drops of a new Dutch kit and the jaw-dropping CR7 “Portugal Patchwork” Air Max 97. Elsewhere skate legend Mark Gonzales collabed with adidas Skateboarding for a wild soccer kit and an insane fan from Brazil tattooed his entire upper body in the black/red stripes of his beloved Flamengo.

Loyalty, loyalty, loyalty. Are full-body shirt tats the new wave? 🤔

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@marcoasensio10's ascent continues 🔥

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My city of lights 😎🔥 #Paris 📷: @rakeem_madeit

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Fabric of Football London – Open until Sunday Get down today we are open until 9pm

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THIS WEEKS INSTAGRAM BEST 11

Madrid v Juve, Galaxy v LAFC, Roma v Barca, LAFC v Montreal, NYCFC V Atlanta, Juve v Napoli, the past few weeks on the pitch have been beyond lit. Off pitch we have the launch of the brand new influencer league in LA, the Nike ID 20yr anniversary heritage collection, custom kits from Mauro Icardi and much more. Oh by the way, we’re less than 2 months out from the World Cup. What a time to be a live! It’s time for another look into our Instagram Best 11.

La pasión tiene Sueño. #wip #sketch #andaalabura

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‪Koulibaly's winning header! #napoli #16bitfootball‬

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#Springfield Sunday League project ⚽️👕 #TheSimpsons #Soccer

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Stunning cover from @guardian_sport today. Class 👏🏼

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Merci Arsène. #INVINCIBLES

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New screensave👌👑⚽📷 @k8olo / @cacahuetessluts

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THIS WEEKS INSTAGRAM BEST 11

Another Friday has rolled around way too quickly, especially when you’ve had the type of hectic week we’ve had. While continuing our efforts on the site, we’ve also had to move offices, conduct lord knows how many back-to-back projects, and find ways to grow our team, all the while keeping an ear on the ground for what’s been happening within soccer culture. So before we can hang our boots in exchange for ones better suited for the Coachella desert, we’re still grinding away at the new (and far from finished) office to bring you our Best 11 Instagram posts of the week, curated as always by our very on Andrew Medina.

To highlight a few, we’ve got COPA Football’s homage jersey to one of the greatest grunge bands ever: Pearl Jam; LAFC’s limited edition recycled Jersey, a Parley x adidas x MLS effort for Earth Day, Bleacher Report’s Bayern vs. Real Madrid and Liverpool vs. Roma Dragonball Z-inspired animation, Zlatan and Shaq (of course), and Alexander Wang’s third season drop with adidas Originals to name a few. Have a look below to see our full Best 11.

Team Markkers FC @jasonmarkk for The Association.

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Took the new @detroitcityfootballclub kits for a test drive

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Bayern vs. Real Madrid Liverpool vs. Roma 11 more sleeps.

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XL vs XXXL @shaq

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New Alexander Wang x adidas Originals. Thoughts? 📷: @bryanluna.co #HSKicks

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In the run up to the World Cup, we are designing prints representing our favourite new national team kits. Our latest print available to buy is the Nigeria Super Eagles kit pattern. . . 'The footwear giant set out to channel the Naija, or “New Nigeria” identity exuded by the youthful, contemporary team, which is mostly comprised of players under 25 years old. Nike accomplishes this through chevron and floral prints in tonal greens. The Nigeria Football Federation gets a lime green/white chevron Fast Fit Vapor Knit home uniform and traditional dark green ensemble for away. The key feature of the performance wear is heat transfer technology 64% lighter than other top-performing gear, making it Nike’s most breathable. . Source: @hypebeast . . . #fifa #worldcup #Nigeria #NigeriaSuperEagles #nike #kitdesign #kit #jerseydesign  #abstract #abstractart #abstractillustration #print #football #footballkit #footballart #footy #futbol #futbal#calcio #footballart . @ng_supereagles @fifaworldcup @nikefootball

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Replay. From a different angle.

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Friday mood 😜

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