THE KTTP WORLD CUP WEEK 1 RETROSPECTIVE

Before I start my World Cup week 1 retrospective, I want to thank US Soccer, adidas Football, Fan Duel, and World Soccer Shop for giving KTTP the opportunity to tell its unique perspective on this year’s World Cup in Moscow. The effort of our family at US Soccer is what really kicked this entire opportunity off, and I would be foolish to not give credit to a group of people who took the risk of allowing such a hyper-focused outlet to represent the USA out here in Russia.

Arriving in the country, it was a bit surreal. From media propaganda to the political agendas surrounding the US and Russia relations, my thoughts on the trip to Russia was always one of skepticism. If it wasn’t for soccer, my want to go to Russian was a 0 from a 1-to-100 scale. Jumping on the flight outta LAX, the fact I was heading back to my third World Cup hadn’t hit me yet. Again, the anxiety of Russia was more on my mind than soccer. How would I get around? Was the apartment going to be as pictured? I got my visa, but would it be a struggle to get into the country itself? So many things had run through my head that soccer was the last thing on my mind.

That being said, flying 15 hours with two layovers was possibly the only thing negative I have to say about the trip up to this point. Upon landing in Moscow, the fact that I was here for arguably the biggest sporting event in the world finally hit me. World Cup 2018 had finally arrived. After almost 4 years of KTTP, the World Cup was not just about going to see matches, it was about sharing this beautiful game to the people who will be the future of the sport – through the eyes of culture. Where the casual fan meets the hardcore. A place where Sneakerheads, The Hip Hop community, Artist, and Designers can join in the conversation of the world’s game.

The first week of the World Cup has been no less than amazing off- and for sure on-pitch. Starting out with the Portugal versus Spain match in Sochi, Rich and I had the opportunity to view the game from two very different perspectives. I’m not going to bore you with the details as I am pretty sure you witnessed the greatness that is CR7, but to feel the power and the passion of the fans at that match was on a whole new level. The rivalry that is Portugal versus Spain never seems to disappoint, and on the night of June 15th 2018, it felt like two heavyweight boxers trading haymakers, each one landing at a precise moment but never falling. Diego Costa was a killer that night, along with Nacho and his Golaso, but leave it to Ronaldo to shine, and that he did.

After the trip to Sochi, we worked our way back to HQ in Moscow and prepared for a few days of back-to-back matches. Starting with the Germany versus Mexico match on June 16th. Before I go on, I must say this was the loudest I have ever heard a stadium before. The noise of the crowd was literally deafening. The Mexico fans completely outmatched Germany’s, and the game results seemed to mirror that same situation. Watching Mexico score the lone goal on arguably the best team in the world was a sight to be seen. I don’t know what team besides Mexico that has a fan base willing to pay $15 to $20 USD for a beer and then within seconds throw it up in the air for the love of the country. It’s absolutely mad!!! So when the ball crossed the goal line, the German fans in Moscow where introduced to the special tradition. It showered beer for a good 30 seconds in the area I was sitting in, and the power of the Mexico fanbase never seemed to die. After being a witness to CR7 and his late-game masterpiece, and following that with a massive win by Mexico, I couldn’t help but look forward to what was coming.

On Monday the 18th we had a day off – sorta – where I took advantage of the Nike Football space located in Gorky Park. The new Nike space opened up a day before I arrived with a large crowd and special guest, Ronaldo Lima. The space was a well-designed sports facility with a dedicated half-basketball court, a small sided caged soccer space, and an indoor activation center. Nike spared no expense during the World Cup and created a design studio inside dubbed the NIKE BOX MSK. The studio was on another level. From jerseys, numbers, patches and more, the workshop is set up for pure creativity. Custom cut and sew stations facilitate almost anything you can create made out of a Nike kit top. Working with our Nike help, I secured a spot to produce a special 1-of-1 KTTP kit top. Given the time frame of 2 hours, plenty can be accomplished, and if you are in Moscow and have the time, I highly recommend this experience.

Leading into Tuesday the 19th, I was anticipating getting to check out Spartak stadium, where Poland would face of with Senegal. I had made my way to the stadium earlier in the week to try and get a media ticket to the Argentina versus Iceland match, and was able to get into the tunnel to witness Messi have his PK saved. What a disappointment for Messi, but that’s another topic for another day. Not knowing what I know now, and since I didn’t get to check out the full stadium beforehand, I was more excited to get check out the architectural feat over watching the match, but as you all know, the match turned out to be just as special as the first couple that I had highlighted. As we all are fans of the sport, underdogs always seem to capture the world’s attention. Senegal, with names that most casual fans are not familiar with, faced off against Poland featuring captain and world-class striker Robert Lewandowski. Packed to the max, Spartak stadium was solid in red. Poland came out to represent and they made it known. Not quite at the level of what Mexico had going, Poland still had the stadium super live for the full 90 mins. The Senegal support was few and far between, but I did notice the fans from Senegal were turned up in the little masses that came to support. The match was epic and at the final whistle, the stadium was filled with a special feeling that this World Cup had something amazing happening. This match marked the first African nation win at this year’s World Cup, and as Senegal looks to continue forward, I would suggest keeping an eye on them. Cinderella runs are always amazing to witness.

All this leads me to Wednesday the 20th, attending the Portugal versus Morocco match at Luzhniki Stadium. Portugal is my team this World Cup. If the US had made it then things would be different, but for my entire life, Portugal has been a very close second to the US. Getting to watch them play twice in a 7-day time span was something else for me personally. My father’s side of the family comes from the Azores off the mainland of Portugal, and as much as I want to claim my roots, I just don’t know much about them. Being able to follow a team from a country where my ancestors come from allows me to feel a bit closer to my heritage. It also helps that Cristiano is on a record-breaking pace this World Cup. To that note, CR7 did not disappoint. Putting his 4th goal in with a crazy diving header, the stadium erupted. Packed with what was announced at 78,000 people in attendance, it felt as though the Morocco support outnumbered the Portuguese. Donning the same national colors for both teams, it was hard to tell which support group represented who until a crazy foul had happened or a missed foul occurred. The game, in all honesty, was very ugly and boring, to say the least. After the wild header, Portugal played very uninspiredly, and all they looked to do was pass to Cristiano – no creative play whatsoever. Move to the other side of the ball and you have a team with no striker that had countless opportunities but just couldn’t find that finishing touch. This all played out into an ugly match, but Portugal walked away with 3 points so I was happy.

Capping off a crazy ass week was the opportunity to work with World Soccer Shop for the duration of the World Cup. As “Content Creators,” KTTP has been able to gain field access and stadium access unlike most. I have been able to access areas and see things that a normal fan will never be able to see. It brings out a different feeling being able to be on the inside of the game at the pinnacle of the sporting world’s biggest global event.  Standing in the mixed media zone after the Portugal versus Spain match, I got to watch De Gea a foot away from me, talk about how he made massive mistakes. Pique was within 3 feet of me explaining his thoughts on the draw, Ronaldo briskly walked past my space with a little nod. As much as I can try to explain this in words, nothing can compare to my reality this last week. If anything that I have said sparks your interest, make sure to stay tuned to the website as we will be updating a daily journal for the second half of our trip, follow our IG @kickstothepitch as well, and shoot over to IG handle @wrldsoccershop to get a behind-the-scenes look, as well as our journey through the 2018 World Cup Russia.

SOCCER IS A CREATIVE TOOL, LET’S USE IT

The 2026 FIFA World Cup vote declared a join hosting effort between the US, Mexico and Canada. This has provided a major opportunity for the North American soccer scene to cultivate not only future national team stars, but a bustling creative scene offering a special dimension to the World’s biggest game.

adidas has revealed a content piece aiming to inspire a young and creative generation to embrace the opportunity that has risen with North America getting the 2026 World Cup. The film was created in Los Angeles and highlights that adidas look to collaborate with local artists and storytellers.

But what does the mean for the game itself? Soccer is much more than just what occurs on the pitch, it’s a culture and a lifestyle that many live through on a daily basis. And this is what adidas is looking to capture during this film, showing that is a tool that can be used to enhance the lives of young talented creators who want to find a route into the game they love.

The new campaign focused on the North America World Cup is a brand extension of adidas’ Creativity is the Answer, which calls filmmakers, photographers, artists and more from major cities around the world to co-create and shape the brand narrative.

Giovanni Reyna told adidas, “being creative on the field helps the rest of the country want to play the game and want to enjoy the game.” A resonating statement from the young NYCFC player because adidas is calling to embrace the creativity and if you do, it inspires others to create themselves.

“I think creativity is a way to connect to other people, it allows people to connect to each other and how can we push each other to be creative, says local artist Geoff Gouveia and this seems to be what adidas’ are tapping in to, to show that a wave of creativity in various sectors can develop the effort on the pitch for the national sides.

Soccer is synonymous with art. It’s a beautiful form of self-expression and creativity allowing you to provide an image that represents yourself, a brand or a cause. And this needs to be capitalised on more from global brands. There is a major opportunity for young creators to provide something special for the World Cup, showcasing what North America has to offer creatively and using this flow can really draw on the emotions of the nations’ soccer teams to really enhance belief and performance.

This creative movement that adidas’ is looking to kick-start is something that can inspire a younger generation of soccer players themselves. Not only are they calling for artists, filmmakers and other creative professions, but for the player themselves to get creative. Play with freedom. Play with belief. Play with creativity. And using a creative revolution like they are, a forceful effort can be employed to inspire the players and improve the talent generated.

For more information visit http://www.adidas.com/us/soccer and join the conversation on Twitter and Instagram with #HereToCreate.

THIS WEKS IG BEST 11

It is finally upon us, the greatest spectacle in the world. If you’re sleep schedule isn’t a mess then we cant be friends. As you’d expect this week’s list is dominated by all things World Cup and obviously the next 4 will be much of the same. This week we look at amazing art work from our Korean brochacho @fenomoeno_art, Gosha’s World Cup release, a cage pitch in France gets a Zizou treatment and the Nigerian Super Eagles continue to be the sauciest squad on the planet. Here is this weeks Instagram Best 11…

What a boring game that was. PORTUGAL VS SPAIN for @copa90 ⚽

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#soccervibes @zidane x @adidasfootball

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